# Coral Reader โ Branding Guide
**Read beautifully. Anywhere.**
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## ๐ชธ The Brand
**Coral Reader** pairs an open book with the organic branches of a coral reef โ a
symbol of growth, depth, and discovery. Just as a reef builds something vast from
many small pieces, Coral Reader brings your whole reading life together: EPUB books
and PDF documents, on Android and iOS, in one warm and welcoming place.
The warm coral-orange palette is energetic and inviting, while the clean book mark
keeps the brand grounded in what the app is all about โ reading.
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## ๐จ Logos & Assets
### Primary Logo
The primary logo โ the coral-and-book mark with the **Coral** wordmark on a warm
coral-orange gradient. Use this as the main brand symbol.
`assets/logo-banner.jpg`
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## ๐ Color Palette
| Swatch | Name | Hex | Usage |
| :---: | --- | --- | --- |
| ๐ง | Coral | `#FF6B4A` | Primary brand color, gradients, accents |
| ๐ | Coral Deep | `#F0502E` | Gradient end, pressed states |
| โฌ | Coral White | `#FFFFFF` | Logo mark, text on coral |
| โฌ | Ink | `#1A1A1A` | Primary text on light backgrounds |
> The signature gradient runs from **Coral** (`#FF6B4A`) to **Coral Deep**
> (`#F0502E`), top-left to bottom-right.
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## โ๏ธ Usage Guidelines
**Do**
- Keep clear space around the logo equal to at least the height of the coral mark.
- Use the icon on the coral gradient or solid coral background.
- Use the alternate mark on white or light surfaces.
**Don't**
- Stretch, skew, or rotate the logo.
- Recolor the coral mark outside the approved palette.
- Place the gradient icon on busy or low-contrast backgrounds.
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## ๐ Logo Anatomy
- **Coral branch** โ growth, depth, and the joy of discovery.
- **Open book** โ the heart of the product: reading EPUB and PDF.
- **Warm gradient** โ approachable, energetic, and modern.
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